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盧敏放:蒙牛著重資源及產業鏈布局 品牌驅動國際化發展

2019-12-30 04:23:39大公報
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圖:蒙牛位于印尼的YoyiC工廠去年開幕\大公報記者攝

足球比分球探网MENGNIUJITUAN(02319)JIJITUIJINGUOJIHUAZHANLVE,ZONGCAILUMINFANGZHICHU,ZAIZHENGGEHAIWAIZHANLVESHANG,MENGNIUZHUZHONGPINPAIZICHAN,YIJIZIYUANHECHANYELIANBUJU。TAYOURENWEI,MAOYIZHANDEKAIDA,BIANXIANGLINGQUANQIUZIYUANZHONGGOU,RANGXINGYESIKAORUHELINGGONGYINGGENGANQUAN、GENGYOUXIAOLV。\DAGONGBAOJIZHE LIJIEYI

足球比分球探网“MENGNIUSHIDIANXINGDERUYEXIAOFEIPINGONGSI,SUOYIZAIZHENGGEHAIWAIZHANLVEZHONG,ZUIZHONGYAOSHI‘PINPAI’。”LUMINFANGJIESHOUDAGONGBAOZHUANFANGSHIQIANGDIAO,MENGNIUWEILAIGUOJIHUADEBUJU,SHOUYAOTIAOJIANSHIYAOYOUPINPAIQUDONG。

MENGNIUZUIJINGONGBUSHOUGOUAOZHOUNAIFENPINPAIBellamy's,LUMINFANGYISHU,LIANGNIANBANQIANDAOAOZHOUTASIMANNIYA,GENDANGDIMUYEJIAGONGQIYETANHEZUO,ZAIMUCHANGKANDAOYUANCHUYIZUODENGTA,SHANGMIANXIEZHUPM2.5WEILINGDEBIAOZHI。

足球比分球探网YUANLAIZHEGE“LING”SHIYIGEDAJIAGONGRENDEQUANQIUZUICHUNJING、ZUITIANRANDEDIFANG,YINCIHUAWEI“LING”ZUODUIBIBIAOZHI。LUMINFANGCONGDANGDIRENKOUZHONGDEZHIYUANCHANZIDANGDIDEPINPAIBellamy's,JINGGUOYUGAIGONGSIZHUXIQINGTAN14、15GEYUE,ZUIHOUCHENGGONGLUOSHIJIAOYI,“BEILAMISHIFEICHANGQIANGDEPINPAIZICHAN,HENNANDEDE。”

ZHIYUSHOUGOUYOUSHANGBAINIANLISHIDEAOZHOURUPINGONGSILion Dairy & Drinks,LUMINFANGZHICHU,GAIGONGSIJIHUYONGYOUAOZHOUSUOYOUZUIHAODEPINPAI,CONGRUYINLIAO、GUOZHIDENG,SHENSHOUDANGDIXIAOFEIZHEXINLAI。

CHULEPINPAIZHANLVE,ZIYUANHECHANYELIANBUJUYISHENWEIZHONGYAO。LUMINFANGZHICHU,DANGNIANMENGNIUJUEDINGZAIXINXILANJIANCHANG,HOULAIYOUZAIAOZHOUSHOUGOUBurra Foods,SHIDUICHANYELIANDEGOUZAO。TAZHIYAN,WEIYAOZUOZUIYOUZHIDECHANPIN,JIUBIXUYAOZHANGKONGZHENGGECHANYELIAN。

目標成澳洲最大乳企

LINGWAI,LUMINFANGTOULU,YIZHIWUSEZAIDONGNANYAHEQITASHICHANGDEBINGGOUJIHUI,WEIZANWEIJUEDINGJUTIJIHUA。TAYOUBIAOSHI,DANGAOZHOUSANGEXIANGMUWANCHENGZHENGHEHOU,JIANGHUISHIAOZHOUDIYIDADERUQI,GUIMOCHAOGUO120YIRENMINBI。

“RUYESHIGULAODECHANYE!”LUMINFANGBIAOSHI,BUSHAOFADAGUOJIADERUYESHIYIBAINIANJI,ZHONGGUOGUOQU20ZHI30NIANKAISHIFAZHAN,SHIZHIJINTIAN,QUANQIURUYEFASHENGJIDABIANHUA,GEGUOGENGDUOTAOLUNRUYEWEILAIDEJIANKANGFAZHAN。

足球比分球探网LUMINFANGZHICHU,SUIZHUQUANQIUXIAOFEI、RUYEZENGCHANG,DANGONGYINGLIANMIANDUIDIQIUZIYUANYOUXIAN,GENBUSHANGZHENGGEXIAOFEIDUAN,YINCIDAJIAGONGTONGGUANZHUDEHUATI,SHITANTAORUYEDEKECHIXUFAZHAN。

足球比分球探网DUIYUZHONGMEIMAOYIZHANYINFADEGONGYINGLIANWENTI,LUMINFANGHUIYINGZHI,YINGXIANGDEZHUYAOSHISHANGYOUCHANYE,LIRUDADOU、YUMI、SICAO,TANGRUOLIANGGEGUOJIAZAIMAOYISHANGCHUXIANCHONGTU,GUANSHUIDENGGEFANGMIANKENDINGSHOUDAOYINGXIANG。

LUMINFANGBUHUIYAN,MAOYIZHANKAIDACHUQI,JITUANQUESHIZHAOBUDAOSHANGYOUYUANLIAODETIDAIPIN,“YINIANSHANGYIDUNDEDADOU,ZAIQUANQIUSHICHANGSHANGZAIZHAOYIGE(GONGYING),XUYAODIANSHIJIAN,SUOYIDUANQIYIDINGYOUYINGXIANG,DANZHEYEBUSHIHUAISHI,QIAQIASHIYINWEISHIQINGFASHENGLE,JIURANGZHONGGUOLAISIKAO(JIEJUEBANFA)。”

貿戰促使全球資源重構

“ZHONGGUODEXIAOFEITILIANG,YIKAOQUANQIURENHEYIGEGUOJIA,SHUIDOUJIEJUEBULE,BUGUANGSHIMEIGUO。”LUMINFANGZHICHU,ZAONIANTICHUQUANQIURUYEGONGTONGTIDEGAINIAN,RUJINMAOYIZHANYANSHENGCHULAIDEKENDINGSHIQUANQIUZIYUANZHONGGOU。

足球比分球探网LUMINFANGRENWEI,PIECHUZHENGZHIWENTI,HUANDEKAOLVDAOYIDANMOUGUOTURANYINZIRANZAIHAIWEINENGGONGYINGDADOUYUMI,RUHEQUEBAOGONGYINGANQUAN。“MEIGUOMUXUGONGYINGJIANSHAOZENMEBAN?KEYIYONGXIBANYADE,WUKELANDEYEKEYIYA。”LUMINFANGBIAOSHI,MAOYIZHANDEKAIDA,ZUIZHONGRANGGEGECHANYELIANZUOCHUSIKAO,ZHONGGOUCHANYELIAN,JIEERRANGGONGYINGGENGANQUAN,GENGYOUXIAOLV。

產品創新聚焦“健康”兩字

足球比分球探网“ZUOCHUANGXINSHIGENXIAOFEIZHEXUQIUYOUGUANDE。”MENGNIUJITUANZONGCAILUMINFANGBIAOSHI,XIAOFEIZHEZHUIQIUDESHIGENGYOUYINGYANG、MEIWEIDERUZHIPIN,MENGNIUJINNIANFAZHANDENAIPINLEIHECHUANGXIN,DOUJUJIAOYU“JIANKANG”LIANGZI。

足球比分球探网JINNIAN9YUE,ZHONGGUOYINGYANGXUEHUIJUBANDEKEXUEDAHUISHANG,MENGNIUGONGBUSHOUZHUJUYOUZIZHUIPDEZHONGGUOMURUYUANHUOXINGYISHENGJUNM8。CIWAI,HUANYOUBB-11、MN-GupDENGYIXILIEYOUMENGNIUZIZHUYANFADEJUNZHONG。

LUMINFANGZHICHU,BUFENJUNZHONGSHITONGGUOKEYANDELINCHUANGYANZHENGDUIMIANYILIYOUXIAO,YIXIEYIDUIERXINGTANGNIAOBINGYOUFUZHUZHILIAOZUOYONG,KEJIANGDIFABINGLV,YINCIYIXILIEDEYISHENGJUNSHIMENGNIUYANJIUDEZHONGDIANBUFEN。

足球比分球探网LINGWAI,LUMINFANGTIDAO,DANGNIUNAISHENGCHANCHULAIHOU,RUHEZAIJIAGONGGUOCHENGZHONG,GENGHAOBAOLIUYINGYANGCHENGFEN,CHULEZHIFANG、RUTANG,HUANYOURUTIEDANBAI、YISHENGYUAN,ZHEXIEXUYAOTOURUDALIANGYANFALILIANGQUZHAOCHUJISHU。

ZHIYUJICHUYINGYANGYANJIU,LUMINFANGRENWEI,ZHESHIXUYAOJINXINGCHANGQIDEYANJIU,LIRULAONIANRENDUOYOUTANGNIAOBING、GAOXUEYA,JIROULIUSHIDENGJIANKANGWENTI,RUHELIYONGJISHUYANJIULAIJIEJUEZHEXIEWENTI,WEIMENGNIUTIGONGCHANPINCHUANGXINDEJIHUI。

“WOMENSHUODEClean Labal,NENGBUNENGZUOCHUQINGJIEBIAOQIANNI?”LUMINFANGXUSHUO,CONGCHANYEJIEGOUSHANG,TONGGUOJISHUGENGHAODEBANGZHUSHENGCHANGENGJIANKANGCHANPIN、GENGSHAODETIANJIAJI,YOULIRUZUOJIANTANG、WUTANG、DIRELIANGCHANPIN,ZHEDOUSHIMENGNIUCHUANGXINJISHUDEYANJIU,LAIQUEBAOXIANGXIAOFEIZHETIGONGGENGJIANKANG、GENGJUYINGYANGDECHANPIN。

并購需符三條件 

足球比分球探网MENGNIUZUIJINJIELIANGONGBUHAIWAIBINGGOUDEJIHUA,ZONGCAILUMINFANGJIESHOUFANGWENSHI,DATANBINGGOUSANDATIAOJIAN,BAOKUOYAOFUHEGONGSIFAZHANZHANLVE,JUYOUYOUZHIDEPINPAI,YIYAODAILAIXIETONGXIAOYING。

“WOMENBUHUISUIBIANMAI,LIRU‘SHUI’WOBUHUISUIBIANQUZUO,NENGLIANGYINLIAOWOYEBUZHIDAOZENYANGZUO,ZHEXIEDOUBUSHIWODEQIANGXIANG,WOYAOSHIZUO,YEZUOBULENONGFUSHANQUANBA!”LUMINFANGQIANGDIAO,JINXINGBINGGOUSHI,YAOKANXIANGMUSHIFOUFUHEMENGNIUDEFAZHANZHANLVE,“BUHUIQUSHOUGOUpet food(CHONGWUSHIPIN),ZHEBUSHIWODEZHANLVE。”

足球比分球探网TAXUSHUO,SHOUGOUDEDUIXIANGXUYAOYOUYIDINGDEPINPAI,YAONENGJIANKANGYINGYUN,YIYAOGENMENGNIUYOUXIETONGXIAOYI。“WEISHENMEMENGNIUSHOUGOUHUIBIANGENGHAO,RUOMEIYOUGENGQIANGDELIYOU,JIUZHISHIYIGEJIANDANDE1+1DESHUZIDIEJIA,SHIMEIYOUYIYIDE。”LUMINFANGRENWEI,MENGNIUZUIJINSHOUGOUDELIANGXIANGMU,GENMENGNIUBENSHENDECHANYELIAN、CHANPIN、PINPAIYOUHENDADEXIETONGXIAOYI。

MENGNIUZUIJINGONGBUSHOUGOUAOZHOUNAIFENPINPAIBellamy's,YIJIAOZHOURUPINGONGSILion Dairy & Drinks。“QITABINGGOUJIHUA?XIANXIAOHUAXIAOHUABA!”LUMINFANGBIAOSHI,LIANGXIANGSHOUGOUHUASHANGYUBAIYIYUAN(RENMINBI,XIATONG),BUGUOJITUANBINGMEIYOUDAGUIMOJUZHAI,SHOUGOUWANQUANSHIZAINENGLIZHINEI,ERQIEJITUANCAIWUJIANKANG,YOUGUANSHOUGOUFUHEZHANLVEFAZHAN。

“BENSHENOrganicSUDUBAOCHI,MEINIANYOUSHUANGWEISHUZENGCHANG,bottom line(JINGLIRUN)ZENGCHANGKUAIYUtop line(SHOURU),ZIBENHUIBAOHUIHAO。”LUMINFANGRENWEI,ZUIZHONGYAOSHIQIYEDEFAZHAN,HEXINZHANLVESHIFOUQINGCHUQINGXI,SHIFOUZUODAOKECHIXU。

當選國際乳品聯會首位中國董事

圖:蒙牛致力為消費者提供更有營養及美味的乳制品

SUIZHUQUANQIURUYEDEFAZHAN,ZHONGGUODEYINGXIANGLIKEWEIJUZUQINGZHONG,MENGNIUJITUANZONGCAILUMINFANGJIANGYIGUOJIRUPINLIANHEHUIDONGSHISHENFEN,JIJICANYUGUOJIRUYEDEJIAOLIUHEZUO,CUJINRUYEDEJIANKANGFAZHAN。

足球比分球探网HUOSHICHANGFENGWEIQUANQIURUYE“ZUIQIANGDANAO”DEGUOJIRUPINLIANHEHUI(IDF),JINNIAN9YUEXUANCHULUMINFANGWEIDONGSHIHUICHENGYUAN,SHIBAINIANLAISHOUWEIZHONGGUODONGSHI。IDFZAOYU1903NIANBILISHICHENGLI,YIGUOJIAWEIDANWEI,MUQIANYONGYOU56GEHUIYUANGUO,BAOKUORUPINZHIZAOGUOJIA,FUGAIQUANQIU75%DERUPINCHANLIANG。

CIWAI,LUMINFANGYISHIQUANQIURUYELUNTANZUZHI(GDP)DESHOUWEIZHONGGUODONGSHI,TAZHICHU,CANYUDECHENGYUANSHIQUANQIURUYEJUTOU,YIGONGSIZUOWEIDANWEI,GEFANGGONGTONGCUJINCHANYEFAZHAN,TAOLUNGEGUOGONGSIDEPINLEI,RANGCHANYEJIANKANGFAZHAN。

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